2028 Could Be the Year for the Final Olympics

2028 Could Be the Year for the Final Olympics
2022 Beijing Winter Olympics will be coming soon. The government introduced major changes in infrastructure and interested citizens to join in winter sports. As everyone knows, behind prosperity, many stubborn cancers are causing games around the world to be non-healing. The Olympics now weave the carnival itself because of its destruction.

 

One by One Scandal and Institutional Corruption

In the story that the 2012 Olympic city candidate bought more than IOC members and IOC members accepted the bribe was revealed through the Buying the Games program broadcast on BBC Panorama on August 4, 2014. After the broadcast, IOC president Jacques Rogge promised publicly that steps – the steps needed to investigate the purchase event in the 2012 Olympic bid charged in the documentary.

Meanwhile, the medial side also revealed that the same bribery also took place at the 2002 Winter Olympics. After that, FIFA 2015 and IAAF were also involved in a bribery scandal. Issues such as fake games and doping scandals that conflict with fair competition also make sustainable Olympic developments uncertain.

Many stories around the 2022 Beijing Winter Olympics aroused suspicion. For example, as planned, the alpine ski area and layered racecourse will be built in the core area of ​​the Beijing National Songshan reserve. A large number of valuable species such as Lonicera oblata and Cypripedium shanxiense S. C. Chen are found here and many of them can not be preserved through ex situ conservation.

Many Chinese environmental biologists and environmentalists consider that if Olympic venues are developed in such areas, endangered species and integrated ecological environments will be disastrous. The Chinese government intends to get rid of the area from the sanctuary range and choose another area with some rare species as its reserves. In addition, comments on strict adherence to the laws and protection of Songshan National reserves have been widely removed or restricted in China. All these actions have been criticized by some media and biological professionals in China.

Currently, the International Olympic Committee and Beijing Olympic Committee have not provided an explanation for the criticism.

Frequent Doping and Frequency

120 metals, including 41 gold, 36 silver and 43 bronze, have been seized or changed from 1912 to 8 December 2016 (the metal shortage started in 1968). The main reason is doping, while other actions include incorrect acts in the event (2 metals) and false identity (1 medal).
In fact, doping for athletes, bribery for judges and other unfair treatment can always be found in the field all over the world, while the Olympics are the terribly miserable areas of this “accident”. At the Rio Games, nearly 100 Russian athletes are banned for doping. After that, according to documents destroyed by Russian hackers, more than 1000 American athletes took the illegal drugs, but none were punished. 2028 Could Be the Year for the Final Olympics

The former French ice-dancer Sophie Moniotte once stated publicly that, “Our sport has gangrene, in most sports doping is the problem, with figure skating, it’s a deal and a manipulation.” This is nothing new to the figure skating scandal. Almost every World Championships and Olympics have a dispute score and shady deal on the judges. However, it is always left uneasy because of the patience and dishonesty of the organization.

Input-Output is not balanced

On July 31, 2015, Beijing successfully bid for the 2022 Winter Olympics. Before the last vote, Kraków (Poland), Lviv (Ukraine), Stockholm (Sweden) and Oslo (Norway) quit the Winter Olympic bid one by one and the main reason was Financial Problem.

As the largest sports party in the world, the Olympics has always been a big event favored by various countries. Although the Olympics looked crowded, the value of hosting is always questionable. For example, billions of dollars for budget, enormous resource occupation and summons in a short time and a waste of resources because of the lack of future operations are the focus of attention all along. The famous Montreal Olympic Games pay their debts for 30 years. For the Japanese Winter Olympics, even the bidding financial records have been burned down, while the Rio Olympics are making the sluggish economy in Brazil worse. 2028 Could Be the Year for the Final Olympics

According to a study in the host cities from 1962 to 2012 by the University of Oxford, the actual expenditure to organize Olim

The First Step to the Rest of Your Life: Choosing the Right Learnership

Tired of unemployment? Sick of taking whatever job you can get? Ready to start making your own decisions to control your future?

Like many people, picking the right career for you is no easy task. But we have something that can help.

You might have heard about learnership programs but wondered if it’s right for you.

A learnership is a work-based program where you can study and train for gaining valuable on-the-job experience.

Most people find that the practice is the best way to gain new skills.

Learnership programs are great for anyone interested in securing their future and getting the job of their dreams. Read on to learn how to choose the right learnership program for you.

Choosing the Right Learnership
What’s going to be the right career for you? What’s going to make you happy for many years to come?

The answer is different for everybody.

Check out the available learnerships for 2017.

These are a few things you can do to help you figure out what the best career and learnership will be for you.

Learn More About Yourself

If you do not already know what kind of industry you are interested in working in, this is a great first step.

Even if you have a degree, take the time to learn your strengths and work preferences is helpful.

The goal in any career is to enjoy it as much as possible for as long as possible.

A common way to take online self-assessments.

There are tons of free online assessments you can use and many go into very detailed information. You might be surprised by what you learn.

Another great way to find out what work personality fits best with hire a career development professional.

Hiring a professional can be expensive but sometimes your library library will offer career planning services for free. So make sure and look into all possible resources.

Research Your Industries

Once you have gained some good information on your personality and preferences, you should be able to build a list of ideal industries and maybe even positions that would work for you.

Take that list and start researching. You can make pros and cons lists for each position you are interested in and try to whittle down your list to a few of your top choices.

Once you’re working in an industry, you’ll be most likely to be constantly learning about it and staying up to date on changes and new technologies.

Deciding which industries in your list are interesting enough to you that you will not mind constantly learning about them is a good idea.

Find a Mentor

Now that you have an idea for what you think you may be working in, you can find a mentor already working in your ideal job. You can find someone through social media or industry-specific networking sites.

Building a relationship with a mentor in your desired industry and interviewing them is a great way to gain a personal view of what your daily work will be like.

And as you get to know this person better, they might be able to help you.

These are just a few easy steps to choosing the right learnership for you. The best step you can take in changing your life is to jump right in and start working.

Things to Know About Carpet Cleaning

Things to Know About Carpet Cleaning

Carpets are surely a standout amongst the most imperative things that we can discover in our homes. These can represent the deciding moment the look the entire room. This is the reason that many people dependably make it a point to have carpets in their homes so that their homes will look as exquisite and as decent as they ought to be.
We as a whole know how floor coverings pull in earth to such an extent. Regardless of the possibility that we attempt to take care and keep our floor Carpet Clean, there will dependably be a stain that will start to fly out of it. Once a cover looks extremely messy, this would now be able to obliterate the look of the entire room. This would now be able to leave the room extremely chaotic and not all around cleaned. This is the essential motivation behind why you ought to dependably keep up the cleanliness of your floor carpet constantly.

Things to Know About Carpet Cleaning

One equipment that has really made carpet cleaning such an easier but effective cleaning job is a vacuum cleaner. These are tools or equipment which are used to suck out dirt which are trapped within the fibres of the carpet. This is very effective when you want to remove the solid particles, allergens and the dust which have stayed in the carpet. Although cleaning the carpet thoroughly, removing the stains do need extensive cleaning procedures in order to remove them in the best way possible. There are essentially extraordinary stages that should be finished when Carpet a Cleaning. Obviously, this is an extremely fragile thing in your family unit which should be cleaned appropriately.

The first phase of carpet cleaning involves the pre-treatment of your carpet. This may seem to be an unnecessary Carpet Cleaning step, but in reality, this is the most important cleaning step. This prepares and conditions your carpet so that it will be cleaned easily.

The next phase would involve the cleaning process itself. The removal of the resurfaced dirt will be done here. Things to Know About Carpet Cleaning

The last phase basically neutralizes the carpet leaving it to be as presentable as it must be. carpet cleaning central coast will leave no dirt behind but instead remove cleaning residue.

3 Reasons to Hire a Cleaning Services Company Today

 

Nobody wants to live in a messy house.

But keeping your home as clean as you want is almost impossible. Who can follow sweeping, cleansing, stripping and scraping non-stop? Not to mention deep cleaning for more serious problems.

It can look like a clean house consistently is a pipe dream. You may have even withdrawn from life in a mess.

But do not give up hope first. There is another solution: hire a cleaning service company.

The cleaning company may look fancy. But if you weigh the benefits of cleaning services against costs, this is a pretty easy decision.

In this article, we will see all the benefits that a cleaning service company can offer at a very affordable price.

1. Clean professionals are better
No matter how good you are clean, there is a chance you are not as skilled as a professional.

As the saying goes, practice becomes perfect. And no one spends more time practicing cleaning than professional cleaners.

Commercial cleaning services employ only highly skilled people with years of experience. Many reputable companies only hire certified technicians, so you can be sure that your house is getting cleaner as deep as possible.

Cleaning companies also give their employees the best quality equipment and materials.

And it’s more than a broom and a mop. Professional cleaners have access to industrial carpet cleaners, caustic sodium cleaners, and more.

When you pair these high-level skills with access to the best inventory, you will feel so clean that it may not suit your own needs.

2. Astonishing cost-effective
Take a moment to figure out how much you spend on your cleaning supplies at home.

How much do you spend on bigger items, such as hiring steamers or electric washing machines?

Or what about the expensive stain remover you buy in a large container and just a disposable one?

This cost increases with time. Compare your annual cleaning budget to professional cleaning costs, and you may be surprised to learn that cleaning service companies are very affordable.

And when you consider how much time you save, there is really no comparison.

3. Your time is precious
How much time do you spend cleaning it?

Half an hour a day? A couple of hours on weekends? Maybe you have several cleaning sessions every day of the year.

Now imagine if that time has been released. Think of everything you would do instead.

Are you going to hike with your family? Take a new hobby? Maybe you’ll go to the movies or read more books.

Hiring a commercial cleaning service frees up your time so you can get your life back.

What are you waiting for?
Hiring a professional cleaning service can seem like an expensive cost. But if you consider the time and money you save on the quality of service you receive,

But if you consider the time and money you save on the quality of service you receive, you’ll wonder what you’ve been waiting for.

So do not wait any longer. Contact your local cleaning company today and get your time back.

5 Top Tips to Help You Become an Online Financial Writer

Investment and finance are complex topics. Most schools do not teach about stocks or compound interest. This lack of financial knowledge has affected all generations.

Most people are responsible for their own financial decisions. But many do not know where and how to start.

Did you know that the average worker has saved just $ 5,000 before retirement?

This knowledge gap is a major opportunity for a financial writer. As a writer, you can provide useful financial content.

Keep reading for 5 useful tips to become a successful financial writer.

1. Writing Relatable Content
Finance and investment are not the most interesting topics to read. As a financial writer, you must find a way to animate this topic.

When writing, make sure your content is reliable. Use real-life stories of real people. This allows readers to understand and connect with information.

To make your content more personal, consider:

Uncover the money challenges you’ve overcome
Talk about your own experience with pension investments
An interview with a source who is willing to share his personal experience.
The key is to not only have the words on the screen. The words you provide need to have an impact.

2. Avoid Financial Jargon
Finance has become a difficult topic. Do not make it any harder by using financial jargon in your content.

This not only makes the content boring, but it makes it more difficult to digest.

Keep it simple! Write your content in the simplest English.

3. Provide Resources
Writing about pension investments or creating a budget is one thing. Increase the usefulness of your content by providing resources to your readers.

Creating a blog about Triple Net? Make sure your content has links to the Triple Net Gateway. This site provides more in-depth information for readers to advance their knowledge.

Want to educate readers about home equity? Include resources that discuss about home equity and home equity loans.

4. Be Knowledge
To become a financial writer, you want to understand a variety of financial topics. But you do not need to be a certified financial planner.

Do not be intimidated by the idea that you are not a financial expert.

As a writer, you can approach a difficult topic from a layman’s perspective. This is a great asset for companies looking for easy-to-understand content.

5. Build your Portfolio
Once you get the experience, now is the time to build your portfolio. This will set you apart from other financial writers.

Your portfolio should include your best work.

Is your content referenced by a reputable financial institution? Has your work been used in other financial content?

The more impressive your portfolio is, the more likely you can tear up the position of high visibility writing.

A Successful Financial Writer Needs Quality Content
As a financial writer, you should drive traffic to the content you create. As a finance teacher, chances are you do not know much about marketing. This is where we can help!

Our experts at ArticleCity know how to drive more traffic to your content. We understand the topics you need to cover to get the results you want.

With our expertise, your content will get the readers it needs.

Cannabis Books You Should Have on Your Book Shelf

 

With more than 5,200 English language books on cannabis, it can be hard to know where to start when it comes to picking the right ‘Mary Jane’ paperback.

Maybe you want to learn more about growing the plant itself and the wider cannabis culture?

Or, perhaps you want to research the medicinal qualities of marijuana and starting a business in the legal industry? Whatever you need, we ‘re got you covered.

In this post, we’ve handpicked the top 10 cannabis books to have on your reading shelf right now. Let’s get into it!

1.The Cannabis Manifesto: A New Paradigm for Wellness
Penned by renowned activist Steve DeAngelo (The founder of the world’s largest medical cannabis dispensary, Harborside Health Center), The Cannabis Manifesto is both a call-to-action and a captivating vision of our relationship with marijuana.

The author answers important questions throughout the book. He also asks the reader to challenge their own intrinsic beliefs about the ancient herb.

Cannabis law and science are up for discussion. So are the plant’s physical, spiritual and psychological effects.

DeAngelo puts forward a compelling case for the legalization of cannabis due to its health and healing properties.

He backs up his arguments with extensive research. Cannabis prohibition has impacted the family, the workplace, the office doctors and the legal courtroom, he says.

2.The Cannabis Grow Bible: The Definitive Guide to Growing Marijuana for Recreational and Medical Use
This grow guide features almost 200 color and back-and-white photographs, tables, charts and diagrams. As it says on the cover, this ‘bible’ is a marijuana grower or enthusiast’s staple.

One of the best cannabis books out there, it explores the “screen of green” technique. This strategy produces a lot of yield with fewer plants used. It also details how to protect crops from pests and diseases.

With over 55,000 original copies sold, it blends a deep understanding of marijuana botany with practical advice on the day-to-day reality of maintaining a cannabis garden.

3.Cannabis Pharmacy: The Practical Guide to Medical Marijuana
In this straightforward guide, expert in the field Michael Backes lays out everything you need to know about medical marijuana.

Cannabis Pharmacy covers the most popular varieties and explores the ways in which it interacts with the human body.

In arguably the most comprehensive book on the subject, readers will discover how marijuana works with the body’s endocannabinoid system (ECS).

You can also learn how to differentiate between 27 of the most popular cannabis varieties. You ‘ll also get some knowing the best methods for storing and administering your cannabis.

You ‘ll find a guide to 29 ailments and illnesses for which doctors commonly recommend medical marijuana.

Among these are: chronic pain, chemotherapy-induced nausea, multiple sclerosis, Alzheimer’s disease, fibromyalgia, and Parkinson’s disease.

4. The Little Black Book of Marijuana: The Essential Guide to the World of Cannabis
The Little Black Book of Marijuana gives readers the inside scoop on everything they need or want to know about cannabis.

The book delves into cannabis culture, its long history, recipes, medicinal applications, cooking, identifying various pot varieties, and understanding health and legal issues.

5.How to Smoke Pot (Properly): A Highbrow Guide to Getting High
A progressive and entertaining guide to an ancient plant, How to Smoke Pot (Properly) is a modern and captivating read.

VICE columnist and former High Times editor David Bienenstock includes insider tips from some of the world’s most famous smokers including Willie Nelson, Melissa Ethridge, and Dave Chapelle.

His readers will learn everything from the basics of blazing, to how marijuana makes humans more creative and collaborative. He also argues it offers a safer alternative to both alcohol and many other drugs.

One of the more niche cannabis books, it follows the herb’s natural life cycle from the earth to pipe. It also explores cannabis customs and culture.

6.The Entrepreneur’s Guide to Cannabis: Concentrated Advice From 25 Industry Leaders
Think you’ve got what it takes to open a cannabis business? Do you want to invest in the cannabis industry?

The Entrepreneur’s Guide to Cannabis contains 25 interviews with the most successful and elite leaders in the marijuana industry.

You ‘ll learn everything from the pioneers who readily offer expert advice and insider tips.

7.The Ganja Kitchen Revolution: The Bible of Cannabis Cuisine
Jessica Catalano – the pioneer of the cannabis cooking trend – provides her expertise and recipes with The Ganja Kitchen Revolution.

The cookbook contains international culinary influences that have helped her along the way. It also details several extraction methods including oils and butter among

Essential Weakness of Dirt for Carpet Cleaning Consideration

Essential Weakness of Dirt for Carpet Cleaning Consideration

Vacuuming often is actually one of the basic approach to weaken dirt build up. To protect your carpet, vacuum entrance areas and high-traffic areas twice a week and the rest of the carpeting at least weekly. Oily soils attract oily soils, and frequent vacuuming will reduce soil buildup.
Start with a clean bag or filter A dirty bag, dirt cup or filter can cut a vacuum’s suction power in half. The main reason bagless vacuums stop working is that the filters aren’t changed often enough. Replace or wash (if possible) the filters on bagless vacuums every three months. Replace vacuum bags when they’re three-quarters full.

Essential Weakness of Dirt for Carpet Cleaning Consideration

Vacuum at the right speed Vacuum slowly enough to get out as much dirt as possible. Make one quick pass over low-traffic areas and two slow passes over high-traffic areas. Two slow passes removes ground-in dirt more effectively than several fast passes.

Use walk-off mats Use walk-off mats inside and out to keep dirt off the carpeting. Coarse-textured mats outside your doors remove soil and will make a how to clean carpet project easier. Water-absorbent mats inside prevent wet shoes on the carpeting.

Carpet pros do a more thorough job than you can, but hiring a pro is expensive. So the next-best approach is to alternate between DIY and pro cleanings. DIY “steam”-cleaning machines can be effective if you understand how to use them and take the time to clean your carpet carefully. Essential Weakness of Dirt for Carpet Cleaning Consideration

You can rent a steam cleaner from a grocery store or home center. If you pick the machine up late in the day, many stores will charge you a half-day rate and let you keep the machine until the next morning. The detergent cost is additional. Typically you should use a tablespoon or less per gallon of water.

If you prefer to buy a steam-cleaning machine, plan to spend $60 to $300 or more. The pricier models have more powerful water jets and suction, and some even have a heating element to keep the water hot. The reviews on these machines are mixed, and some are prone to breakdowns. Do some online research (type “carpet cleaning machines” into your browser) before you buy.

Most rental machines weigh more, hold more water and come with a wider wand than purchased models, making them useful for larger, high-traffic areas. Purchased models are usually smaller, more portable and easier to store. They’re good for spot cleaning and are easier to drag up and down stairs. Whether you rent or buy, avoid damaging your carpets and make your cleaning last longer by following our how to clean carpet tips.

What You Can Learn From Adult Ads Marketing

 

The adult entertainment is worth around $ 15 billion The exact number is unknown due to the fact that much of the industry remains under the covers.

It did not get that way by sitting around allowing customers to find it. It worked its assets off. It stayed ahead of the industry, technology, market trends and consumer preferences. It was willing to go where others would not go.

What can you learn from adult ads? Let’s take a closer look.

1. Interact in Real Time
Many businesses treat social media ads and posts as a 1-way form of communication. But that’s like taking the “social” out of social media.

Social media is a 2-way and sometimes a 3-way, 4-way or whichever way communication.

In order to participate, you need to be present. Interact with customers in real time.

In the adult industry, this often includes:

Live video feeds that allow real time messaging
Scheduling 1-1 phone calls with fans
Making ads interactive
Appearing at strip clubs
Sending adult ads based upon behavior not just demographics (remarketing)
Offering live behind the scenes footage with fans commenting and interacting
User-generated content.
2. Get an Intimate Understanding of Your Demographic
We know that we’re supposed to know our target audience and create content around them.

But adult ads show that they know their audience intimately. They think outside the box and really work to connect with people in a meaningful way – no holds barred and everything out on display.

As businesses, we’re often scared to scratch the surface. We do not want to alienate some to connect with others.

But if you do not really understand what your target is and what is the motion of the goggles.

3. Do not Be a One Trick Pony
Ah, the adult industry! They’re always diversifying and exploring new ways to make money.

Are your marketing strategies hyper focused on one product or element of your business? Maybe it’s time to branch out. Take a page from the book of adult ads.

An actress may start may start out a certain type of video. She continues to expand her repertoire. As she continues to brand a product, escorts, appearances, private Skype sessions, exclusive parties, etc.

She leverages her brand awareness to continue the expansion, strengthening her brand through consistency and knowing what her fans want.

4. Embrace Innovation
The adult industry remains on the cutting edge of technology.

When electronic payments first emerged, they were on it. When big data took over marketing, they were ready to go.

If we take a long trip back to the dawn of Internet marketing, they are the first to use pop up ads.

Geo-location software? There’s so there.

And the list goes on. Through it, they’ve flourished online and beyond.

Do not let your marketing campaign get stuck in a rut. Stay current on what’s new and adapt.

Adult Ads Now and into the Future
What will they think of next? How will they continue to keep people coming back for more? We shall see. And you may want to steal a page from their playbook for your own marketing efforts.

Take Security to Your Own Hand and get a HIPAA Risk Assessment

 

If your organization deals with protected health information, or PHI, the Department of Health and Human Services requires you to perform risk analysis as the first step to implement the safeguards specified in the HIPAA Security Rule, and ultimately achieve HIPAA compliance.

This includes all HIPAA hosting providers.

But what is a risk analysis? And what should be really included in your report?

The Health and Human Services Standards Guide outlines the nine compulsory components of risk analysis.
By conducting a comprehensive HIPAA risk assessment, it is very difficult to do on their own. You may want to contract with HIPAA auditors to help you.

Most people do not know what to find out, or they end up passing things because they do not understand data security.

If risk analysis is important to your security, then you do not want to ignore the key elements in the analysis.

There are nine components that health organizations and health-related organizations that store or transmit protected electronic health information must be included in their documents:

1. Scope of Analysis

To identify your scope – in other words, the area of ​​your organization you need to secure – you need to understand how the patient’s data flows in your organization.

It covers all the electronic media your organization uses to create, receive, maintain or transmit portable media, desktop and ePHI networks.

There are four main parts to consider when determining your scope.

Where PHI starts or enters your neighborhood.
What happens after that in your system.
Where PHI leaves your entity.
Where potential or leakage exists.
2. Data Collection

Here is a list of places to get you started in the documentation where PHI enters your neighborhood.

Email: How many computers do you use, and who can log in to each?
Text: How many mobile devices are there, and who owns them?
EHR entry: How many staff members are included in the data?
Fax: How many fax machines do you have?
USPS: How are incoming mail handled?
New patient paper: How much paper does the patient have to fill? Do they do this at the front desk? Test room? At another place?
Communication business associates: How do business partners communicate with you?
Database: Do you accept a marketing database of potential patients to contact?
It’s not enough to know where PHI started. You also need to know where to go when you enter your neighborhood.

To fully understand what is happening with the IRC in your environment, you should record all hardware, software, devices, systems and data storage locations that touch the IRC in any way.

Then what happens when the IRC leaves your hand? It is your job to make sure it is transmitted or destroyed in the safest way possible.

Once you know all the places where PHI is placed, transmitted, and stored, you will be better able to protect those vulnerable places.

Identification and Document of Potential Vulnerability and Threats

Once you know what happens during the PHI’s lifecycle, it’s time to find a gap. This gap creates an environment for unsecured PHI to leak inside or outside your environment.

The best way to find all possible leaks is to create a PHI current diagram documenting all the information you find above and putting it in a graphical format.

Viewing diagrams makes it easier to understand the PHI path and to identify and document anticipated vulnerabilities and threats.

Vulnerability is a defect in components, procedures, design, implementation, or internal control. The vulnerability can be fixed.

Some examples of vulnerabilities:

The website is incorrectly encoded
No office security policy
The computer screen is in view of the public patient waiting area
Threats are the potential of a person or object to trigger a vulnerability. Most threats remain outside your control to change, but must be identified to assess the risks.

Some examples of threats:

Geological threats, such as landslides, earthquakes, and floods
Hackers download malware to a system
The actions of members of the work force or business associates
Again, even if you are above average in terms of compliance, you may have little understanding of vulnerabilities and threats. It is important to seek professional help for your HIPAA risk assessment.

Assessing Current Security Measures

Ask yourself what kind of security measures you take to protect your data.

From a technical perspective, this is the case

Challenge Accepted: Issues Facing Legal Marketing Teams

 

Have you spent time in or around the legal profession? If so, you ‘ve probably heard your fair share of lawyer jokes.

Unfortunately, most jokes about lawyers do not paint attorneys in a great light. The underlying assumption is that lawyers are, at best, boring and, at worst, crooks.

So, when it comes to developing a marketing campaign for a law office, marketers have their work cut out for them. Prospective customers already have preconceived notions about lawyers.

A good marketer’s job will be to undermine those assumptions and show the value of sound legal advice.

Let’s take a closer look at some of the challenges facing marketers for legal teams. Once we identify the challenges, we can develop a strategy for overcoming them.

The Legal Marketing Industry is Fairly New
For most consumer products, marketing and advertising have been around for a long time. This is not the case with the legal profession.

State bar associations once considered it unethical for attorneys to promote their services. This standard stayed in place until the 1976 Supreme Court case Bates vs. State Bar of Arizona. In this case, the Supreme Court ruled in favor of lawyers’ rights to advertise their services in a truthful manner.

Since that ruling, lawyers have had the same liberty to advertise as any other business. While this created new opportunities for lawyers, it also means that there is a history of legal marketing strategies to draw on.

This foundation challenge presents different difficulties for legal marketers.

Clients Lack Knowledge of the Legal Industry
Every marketer struggles with customer education to some extent. But this is especially challenging for marketers in the legal industry.

Usually, when a person needs a lawyer, they are in a vulnerable position. Perhaps they’re getting divorced or making a personal injury claim.

To reach clients in these situations, marketers must communicate the value of an attorney. Additionally, they must set the clients at ease, and help them develop trust in the legal team.

A great way for lawyers to meet this challenge. Strategies like blogging and social media engagement can be effective. These approaches make knowledge of the legal industry accessible to customers.

Technology has Shifted Marketing Strategies
Another challenge facing legal marketers is adapting to evolving marketing practices.

Let’s look at an example. In the past, if someone wanted to find a Charlotte criminal lawyer, they would probably start with the yellow pages. Or, they would talk to folks in their personal network, and look for recommendations.

Times have changed. These days, most folks would use a search engine as their first approach to finding an attorney.

So, in order for lawyers to get clients, they need to make sure that clients can find them. This means building a robust online presence that will find and connect with.

Are you ready to start working on a marketing campaign for your legal team? Then sign up today for a free account with ArticleCity. You’ll get access to marketing tools and resources used by successful marketers across the country.